冯常源，男，1992年11月出生，讲师，毕业于西班牙格拉纳达大学，获经济与企业科学博士学位，并获得博士学位荣誉（CUM LAUDE）。

主讲课程：网络营销

主要研究方向：市场营销 电子商务 消费者行为

代表性成果：

“What I’ve received doesn’t match what I saw online”: Effects of purchase-risk notices on reducing online returns[J]. Information & Management, 2022, 59(8), 103720. (ABS三星, SSCI/SCI, JCR一区, 影响因子10.328)

Green communication for more package-free ecommerce returns[J]. Journal of Theoretical and Applied Electronic Commerce Research, 2022, 17(4), 1450-1472. (SSCI, JCR一区)

Using instant refunds to improve online return experiences[J]. Journal of Retailing and Consumer Services, 2022, 68, 103067. (SSCI, JCR一区，影响因子11)

Restoring the buyer–seller relationship through online return shipping: The role of return shipping method and return shipping fee[J]. Electronic Commerce Research and Applications, 2022, 54, 101170. (SSCI/SCI, JCR一区)

Buying through social platforms: Perceived risks and trust[J]. Journal of Organizational and End User Computing, 2021, 33(4), 70-93. (SSCI/SCI, JCR一区)

Do safe buy buttons and integrated path-to-purchase on social platforms improve users’ shopping-related responses?[J]. Electronic Commerce Research and Applications, 2020, 39, 100913. (SSCI/SCI, JCR一区)

To have or have not: Buy buttons on social platforms[J]. Journal of Business Research, 2019, 105, 33-48. (ABS三星, SSCI, JCR一区, 影响因子10.969)